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How to Navigate Product Launches During COVID-19

Business Class from American Express interviewed me about the topic of launching during this pandemic.

The article outlines 5 key points:

 

  1. Communicate with customers.

  2. Be mindful of messaging.

  3. Put the customer—not the brand—first

  4. Evaluate the risks vs. rewards of launching.

  5. Know your customers.

 

Read the full story here.

CATEGORIES: Blog Startup Advice Your Brand Launch: Brand Strategy

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The Post Host

Fabian Geyrhalter is the Principal of FINIEN, creating clarity for brand transformations.



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