A couple of weeks ago, Bob Garlick, host of Business Book Talk (poking through below), contacted me to schedule an interview about our book ‘How to Launch a Brand.’ With Bob sitting in Vancouver and myself in Los Angeles, I was immediately taken by surprise as there was no script that he shared with me, no canned answers to prep, no warmup chatter and no edits were made to our conversation.
The result is an honest and stimulating conversation between two individuals with a keen interest in design, branding and entrepreneurship, which I’d like to share with you. Below audio not only gives you a peek into our book, but also covers topics such as misconceptions of branding, brand strategy, how brands need to be different than 15 years ago and how to connect with your customers through branding:
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(Can’t see above audio player in your E-Mail? Please listen to the audio via our site)
Now that I crossed the bridge by posting audio (how adventurous), I might as well share a quick video in which I further define ‘brand’ specifically for startups, filmed at a mentoring session (how advantageous) at the Founder Institute in San Diego two weeks ago.
CATEGORIES: Blog Startup Advice Your Brand Launch: Brand Atmosphere Your Brand Launch: Brand Strategy Your Brand Launch: Digital Your Brand Launch: Identity Your Brand Launch: Naming
TAGS: Bob Garlick, Brand Atmosphere, Branding, Founder Institute, How to launch a brand, Identity, Process, startup, Your Brand Launch
1 COMMENT
Fabian Geyrhalter is the Principal of FINIEN, creating clarity for brand transformations.
Key branding lessons to save time and money while winning hearts and minds.
How to turn any venture into an admired brand
How to Launch a Brand
Stanton
You actually make it appear so easy with
your presentation however I to find this topic to be really one thing which I believe I’d never understand.
It kind of feels too complicated and extremely vast for me.
I am taking a look forward for your next post, I will attempt to get
the dangle of it!