This phase opens with a strategic dialogue about your brand's position in the market. Our immersive research process pinpoints unique branding opportunities within naming, identity, and digital design that set the foundation for achieving your brand's goals.
Once this phase is complete you receive a custom Brand Insights document that clearly communicates the following:
A great brand name tells a story, distinguishes you from competitors, and connects you to your audience. In this phase, we craft a selection of names that will grow with your brand and make a lasting impression in the market.
Upon concluding this phase your brand will have:
A strong logo is instrumental in building your brand's identity. During this process we craft meaningful visual concepts that convey the essence of your brand. Then we work with you to hone in on a logo mark that is adaptable and gives your brand instant recognition.
Your brand will come away from this phase with:
Starting with mood boards, we work with you to establish color palettes, typography, photography style, patterns, and the overall look and feel of your brand touch points. Then we develop adaptable design solutions for key elements surrounding your brand's communications, products, and services.
Your brand will come away from this phase with:
We explore solutions for your brand's website structure through iterations of prototype design and testing. Then we move into designing a clean, user-friendly, and impactful online experience that reflects your brand.
Upon completion of this phase you will have:
This phase opens with a strategic dialogue about your brand's position in the market. Our immersive research process pinpoints unique branding opportunities within naming, identity, and digital design that set the foundation for achieving your brand's goals.
Once this phase is complete you receive a custom Brand Insights document that clearly communicates the following:
A great brand name tells a story, distinguishes you from competitors, and connects you to your audience. In this phase, we craft a selection of names that will grow with your brand and make a lasting impression in the market.
Upon concluding this phase your brand will have:
A strong logo is instrumental in building your brand's identity. During this process we craft meaningful visual concepts that convey the essence of your brand. Then we work with you to hone in on a logo mark that is adaptable and gives your brand instant recognition.
Your brand will come away from this phase with:
Starting with mood boards, we work with you to establish color palettes, typography, photography style, patterns, and the overall look and feel of your brand touch points. Then we develop adaptable design solutions for key elements surrounding your brand's communications, products, and services.
Your brand will come away from this phase with:
We explore solutions for your brand's website structure through iterations of prototype design and testing. Then we move into designing a clean, user-friendly, and impactful online experience that reflects your brand.
Upon completion of this phase you will have:
Our 16 week process is designed to create a fully developed brand based on an established brand platform. We also work with clients to develop a brand platform in the first phase if desired. Clients interested in A/B testing two brand directions can inquire about a custom package. At the conclusion of A/B testing we work with you to finalize one brand.