Blog Archives
EP039 – Danh Tran & Bob Stevens, Founder & COO, Buttercloth
In a rare move, we have a Founder and COO duo on the show for a brand tale that includes an aspirational economic migrant story from designing clothes for Barbies, literally, at Mattel, to making a pitch so successful it landed them a quarter-million-dollar deal with investor Robert Herjavec of Shark Tank fame.
Danh and Bob are running LA-based Buttercloth, a brand that is a typical internet-born D2C brand, so much so that they don’t believe in experts like myself. And they told me so during my show.
The company produces what they claim to be ‘The World’s Most Comfortable Shirt,’ a slightly unbelievable claim that they are justifying to the world now. Big risks brought big rewards and bootstrapping, even on the branding level, was no showstopper to their success.
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EP038 – Tim Dodd, Co-Founder & CEO, Sweet Flower
Tim Dodd is a venture capitalist turned Co-Founder and CEO of Sweet Flower, Southern California’s largest and leading independent cannabis retailer. A dispensary that is by and for LA., Sweet Flower leads with a clear brand positioning and a high sense for design in a sea of sameness.
My chat with Tim came at a nerve-wracking time when L.A. was knee-deep in the coronavirus pandemic, but Sweet Flower seems to have been well prepared to weather the storm. There is much to learn from Tim as we not only talk about branding but also the operational challenges of running a dispensary.
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The Brand Therapy Book Launch Livestream With Chris Do and The Futur
Diving into some lessons from my book, talking about private label brands, China, and everything in between.
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How E-commerce Brands Can Strive After COVID-19
A leadership discussion with Tom Karwatka, CEO of Divante, on the future of retail branding in a changed world.
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The Brand Therapy Book
Key branding lessons to save time and money while winning hearts and minds.
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Accelerate Growth Through BrandPositioning
Amongst many other things, I discuss how to create a business that is bigger than the products you sell.
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EP037 – Sali Christeson, Founder and CEO, Argent
Entrepreneur and unapologetic power dresser Sali Christeson is the founder and CEO of Argent, the venture-backed brand helping women suit up to level the office playing field. Sali launched the specialized D2C fashion brand in 2006 and she is already redefining the workwear category while dressing powerful women from Hillary Clinton and Kamala Harris to Amy Poehler and Awkwafina.
Sali is incredibly charismatic and you will be in for a treat as we talk about brands reacting to the COVID-19 crisis, her journey from 10-years at CISCO to becoming a fashion entrepreneur, how she created this extremely aspirational positioning for her brand, why she launched at a conference and plenty of great branding advice sprinkled throughout.
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EP036 – Catharine Dockery, Founding Partner, Vice Ventures
From Walmart to Bonobos to running a VC firm that famed investor (and Netscape co-founder) Marc Andreessen invested in that solely funds vice ventures; so any startup others are advised not to invest in (many are even prohibited from investing in) such as gambling, alcohol, sex, cannabis, and nicotine.
Not much more needs to be said about my next guest, Catharine Dockery of Vice Ventures, who could not come on in a more timely manner than during this economic downturn where most brands suffer, but her portfolio will strive. Get ready for some fast-talking and a very authentic, hilarious, educating and at one time even shocking episode, one you should not skip.
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Advice For Your Brand, Body And Mind
I chat about what I do to create mind and body balance, but I also decipher what it takes to stand out as a brand today.
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Brand Advice During the Pandemic
How companies should behave during times of COVID-19, and how to get out on the other side as a stronger brand.
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The Post Host
Fabian Geyrhalter is the Principal of FINIEN, creating clarity for brand transformations.
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