Blog Archives
The Brand Therapy Book Launch Livestream With Chris Do and The Futur
Diving into some lessons from my book, talking about private label brands, China, and everything in between.
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How E-commerce Brands Can Strive After COVID-19
A leadership discussion with Tom Karwatka, CEO of Divante, on the future of retail branding in a changed world.
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The Brand Therapy Book
Key branding lessons to save time and money while winning hearts and minds.
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Accelerate Growth Through BrandPositioning
Amongst many other things, I discuss how to create a business that is bigger than the products you sell.
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EP037 – Sali Christeson, Founder and CEO, Argent
Entrepreneur and unapologetic power dresser Sali Christeson is the founder and CEO of Argent, the venture-backed brand helping women suit up to level the office playing field. Sali launched the specialized D2C fashion brand in 2006 and she is already redefining the workwear category while dressing powerful women from Hillary Clinton and Kamala Harris to Amy Poehler and Awkwafina.
Sali is incredibly charismatic and you will be in for a treat as we talk about brands reacting to the COVID-19 crisis, her journey from 10-years at CISCO to becoming a fashion entrepreneur, how she created this extremely aspirational positioning for her brand, why she launched at a conference and plenty of great branding advice sprinkled throughout.
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EP036 – Catharine Dockery, Founding Partner, Vice Ventures
From Walmart to Bonobos to running a VC firm that famed investor (and Netscape co-founder) Marc Andreessen invested in that solely funds vice ventures; so any startup others are advised not to invest in (many are even prohibited from investing in) such as gambling, alcohol, sex, cannabis, and nicotine.
Not much more needs to be said about my next guest, Catharine Dockery of Vice Ventures, who could not come on in a more timely manner than during this economic downturn where most brands suffer, but her portfolio will strive. Get ready for some fast-talking and a very authentic, hilarious, educating and at one time even shocking episode, one you should not skip.
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Advice For Your Brand, Body And Mind
I chat about what I do to create mind and body balance, but I also decipher what it takes to stand out as a brand today.
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Brand Advice During the Pandemic
How companies should behave during times of COVID-19, and how to get out on the other side as a stronger brand.
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EP035 – Jeff Platt, President, Sky Zone Franchise Group
My guest today is Sky Zone’s President, Jeff Platt, who has grown the beloved indoor trampoline experience founded by his father into more than 200 franchises across the world.
I recorded my session with Jeff on March 2nd when life was still relatively normal. Fast forward to today, March 20th, where I record this introduction from a makeshift home studio and all of Sky Zone’s locations are closed due to the coronavirus. Just another example of how every entrepreneur today is faced with an unprecedented challenge.
It is bittersweet to listen to Jeff, but I urge you to soak up his wisdom, to apply it to your own brand, to follow Sky Zone on social media and to add it to your list of to-do’s to visit one of his indoor trampoline experiences when we are allowed to do so.
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EP034 – Stacy Madison, Founder of Stacy’s Pita Chips, Stacy’s Juicebar and BeBOLD Bars
Many of you know Stacy Madison as the Founder of Stacy’s Pita Chips, a brand she grew from a food-stand to a $65 million dollar company that she sold to Pepsi.
She is now launching a new brand, the refrigerated BeBOLD bars.
I was beyond thrilled and honored to have Stacy on Hitting The Mark as we were talking about how politics and brands mix, what crucial branding mistakes not to make, how to spread your brand’s message and what branding means to someone like Stacy, who has sold her company for a quarter billion dollars.
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The Post Host
Fabian Geyrhalter is the Principal of FINIEN, creating clarity for brand transformations.
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