Blog Archives
EP034 – Stacy Madison, Founder of Stacy’s Pita Chips, Stacy’s Juicebar and BeBOLD Bars
Many of you know Stacy Madison as the Founder of Stacy’s Pita Chips, a brand she grew from a food-stand to a $65 million dollar company that she sold to Pepsi.
She is now launching a new brand, the refrigerated BeBOLD bars.
I was beyond thrilled and honored to have Stacy on Hitting The Mark as we were talking about how politics and brands mix, what crucial branding mistakes not to make, how to spread your brand’s message and what branding means to someone like Stacy, who has sold her company for a quarter billion dollars.
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EP033 – Marc Lewis, Owner, Lewis & Llewellyn LLP
Marc Lewis is one of the top attorneys in California, whose San Francisco-based firm is hired by Fortune 100 companies to resolve a wide variety of complex, high-stakes business disputes.
Even more interestingly, in addition to his complex commercial litigation practice, he is a passionate advocate for victims of sexual abuse and has created a spinoff brand that can be found at the highly descriptive url sexualabuselawfirm.com. That brand spinoff has a very distinct, very emotional, very convincing tone of voice.
I chat with Marc about his two brands and how he tackles them from a branding and marketing perspective without confusing his clients.
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EP032 – Shelly Sun, CEO & Founder, BrightStar Care
Shelly Sun created a company that assists the elderly with expert, compassionate, and personal home care. Her first location was launched in 2002.
Since then, she grew BrightStar Care into over 300 franchise locations. Ranked number one franchise by Forbes in the investment level, BrightStar Care made it onto the top 10 on the American Express top 50 fastest-growing women-led companies for multiple years in a row. And Shelly has become a leader in the world of franchise executives.
Learn from Shelly how to create a scalable brand that leads with compassion.
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EP031 – Kate Torgersen, Founder & CEO of Milk Stork
Kate Torgersen is in the niche business of facilitating the overnight shipping of breast milk for business traveling mums, or “Mom Badassery” as she calls it. Kate’s story of mom-led innovation and entrepreneurship has been covered in outlets such as the Today Show, TIME, Forbes, People, NPR, and Fortune.
Her brand Milk Stork is direct, bold and loved by moms, businesses and the press alike and has been named one of the Most Innovative Companies of 2019 by Fast Company. Today, you will find out why.
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Why You Should Give Away Your Product (And Why Swag Is Dead)
How to Turn Any Venture Into an Admired Brand – In Just 7 Minutes
A super quick dive into how to turn any venture into an admired brand: 7 minutes with Tom Poland.
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EP030 – Erica & Jason Feucht, Co-Founders, Distilled Bath and Body (Pit Liquor)
In November of 2017, Erica Feucht, pregnant with her first child, started a natural vodka-and whiskey-based (!) deodorant line together with her husband Jason. The product is named Pit Liquor and I fell in love with the quirkiness of the founders and their soon-to-be brand.
This is one of the few episodes where I feature a company that is so young that it is hard to call it a brand yet, but I can bet you that I will have them back in a few years and that based on their brand philosophy, brand name, and innovative product, they will turn into a known and beloved brand within the year.
We talk about the ups and downs (or may I say ‘pitfalls’) of starting a company that leads with a provocative product, name, and brand language, and how the husband-wife team stayed true to themselves throughout their entrepreneurial journey.
If you enjoyed the Liquid Death episode (catch it if you have not heard it yet!), you will not want to miss Pit Liquor. Insights and plenty of laughs are guaranteed.
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EP029 – Lesley Eccles, Founder and CEO, Relish
To kick off 2020 I have an entrepreneur on Hitting The Mark who knows a thing or two about how to build a brand. From co-founding fantasy sports unicorn startup Fanduel to being left with nothing after their company’s $465M acquisition. Today we will dive into Lesley Eccles’ brand experiences while chatting about her new startup Relish. It is a fascinating story with – as you may imagine – plenty of branding insights along the way. This conversation with Lesley was both an honor and a delight, as you will be able to tell since it feels much more like a chat rather than an interview. We talk about how to build culture and instill values; about the emotional journey of running a startup; not to blindly trust data as you craft your brand; why every CEO should dedicate time to customer service calls; how to make it through the highest highs and lowest lows of entrepreneurship; how authenticity and sales should be the backbone of every successful startup, …and much more!
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EP028 – Jeni Britton Bauer, Founder & Chief Creative Officer, Jeni’s Splendid Ice Creams
Jeni Britton Bauer is the James Beard Award-Winning pioneer of the artisan ice cream movement. That is right, if you had small-batch ice cream as a culinary experience lately you have her to thank for. Jeni built Jeni’s into a cult brand with dedicated followers and hundreds, if not thousands, of copy cats. To finish this year off having her on this show is truly an early Christmas gift for myself and subsequently to you. We were fighting some sound issues throughout, but in the spirit of the holidays, please try not to focus on those and instead on the story and brand insights from one of the most admired culinary brands today.
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EP027 – Christina Stembel, Founder & CEO, Farmgirl Flowers
You may know my next guest from the Capital One credit card ads that she is featured in, or you may be a customer and tribe-member who loves her brand as much as you love her products. Christina Stembel is the widely admired founder and CEO of the quickly growing Farmgirl Flowers brand, an integrity-driven direct to consumer flower shop that is changing an archaic industry by infusing heart and soul. Farmgirl is on track to bring in $32 million this year. On this episode, Christina shares in her outgoing and transparent style how she crafted a beloved brand while being 100% bootstrapped, and not for the lack of trying. You will be surprised that the flower industry is far from being green and that it is yet another business that is run by ‘the boys club.’ Christina disrupted the industry, and she did so with a brand-first mindset. An episode not to be missed.
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The Post Host
Fabian Geyrhalter is the Principal of FINIEN, creating clarity for brand transformations.
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