Blog Archives
EP036 – Catharine Dockery, Founding Partner, Vice Ventures
From Walmart to Bonobos to running a VC firm that famed investor (and Netscape co-founder) Marc Andreessen invested in that solely funds vice ventures; so any startup others are advised not to invest in (many are even prohibited from investing in) such as gambling, alcohol, sex, cannabis, and nicotine.
Not much more needs to be said about my next guest, Catharine Dockery of Vice Ventures, who could not come on in a more timely manner than during this economic downturn where most brands suffer, but her portfolio will strive. Get ready for some fast-talking and a very authentic, hilarious, educating and at one time even shocking episode, one you should not skip.
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Advice For Your Brand, Body And Mind
I chat about what I do to create mind and body balance, but I also decipher what it takes to stand out as a brand today.
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Brand Advice During the Pandemic
How companies should behave during times of COVID-19, and how to get out on the other side as a stronger brand.
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EP035 – Jeff Platt, President, Sky Zone Franchise Group
My guest today is Sky Zone’s President, Jeff Platt, who has grown the beloved indoor trampoline experience founded by his father into more than 200 franchises across the world.
I recorded my session with Jeff on March 2nd when life was still relatively normal. Fast forward to today, March 20th, where I record this introduction from a makeshift home studio and all of Sky Zone’s locations are closed due to the coronavirus. Just another example of how every entrepreneur today is faced with an unprecedented challenge.
It is bittersweet to listen to Jeff, but I urge you to soak up his wisdom, to apply it to your own brand, to follow Sky Zone on social media and to add it to your list of to-do’s to visit one of his indoor trampoline experiences when we are allowed to do so.
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EP034 – Stacy Madison, Founder of Stacy’s Pita Chips, Stacy’s Juicebar and BeBOLD Bars
Many of you know Stacy Madison as the Founder of Stacy’s Pita Chips, a brand she grew from a food-stand to a $65 million dollar company that she sold to Pepsi.
She is now launching a new brand, the refrigerated BeBOLD bars.
I was beyond thrilled and honored to have Stacy on Hitting The Mark as we were talking about how politics and brands mix, what crucial branding mistakes not to make, how to spread your brand’s message and what branding means to someone like Stacy, who has sold her company for a quarter billion dollars.
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EP033 – Marc Lewis, Owner, Lewis & Llewellyn LLP
Marc Lewis is one of the top attorneys in California, whose San Francisco-based firm is hired by Fortune 100 companies to resolve a wide variety of complex, high-stakes business disputes.
Even more interestingly, in addition to his complex commercial litigation practice, he is a passionate advocate for victims of sexual abuse and has created a spinoff brand that can be found at the highly descriptive url sexualabuselawfirm.com. That brand spinoff has a very distinct, very emotional, very convincing tone of voice.
I chat with Marc about his two brands and how he tackles them from a branding and marketing perspective without confusing his clients.
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EP032 – Shelly Sun, CEO & Founder, BrightStar Care
Shelly Sun created a company that assists the elderly with expert, compassionate, and personal home care. Her first location was launched in 2002.
Since then, she grew BrightStar Care into over 300 franchise locations. Ranked number one franchise by Forbes in the investment level, BrightStar Care made it onto the top 10 on the American Express top 50 fastest-growing women-led companies for multiple years in a row. And Shelly has become a leader in the world of franchise executives.
Learn from Shelly how to create a scalable brand that leads with compassion.
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EP031 – Kate Torgersen, Founder & CEO of Milk Stork
Kate Torgersen is in the niche business of facilitating the overnight shipping of breast milk for business traveling mums, or “Mom Badassery” as she calls it. Kate’s story of mom-led innovation and entrepreneurship has been covered in outlets such as the Today Show, TIME, Forbes, People, NPR, and Fortune.
Her brand Milk Stork is direct, bold and loved by moms, businesses and the press alike and has been named one of the Most Innovative Companies of 2019 by Fast Company. Today, you will find out why.
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Why You Should Give Away Your Product (And Why Swag Is Dead)
How to Turn Any Venture Into an Admired Brand – In Just 7 Minutes
A super quick dive into how to turn any venture into an admired brand: 7 minutes with Tom Poland.
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The Post Host
Fabian Geyrhalter is the Principal of FINIEN, creating clarity for brand transformations.
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