Blog Archives
EP021- Till Janczukowicz, Founder & CEO, IDAGIO
Fabian sits down with Till Janczukowicz, the founder of Berlin-based IDAGIO, which is often described as being the Spotify for classical music.
As the future of music listening is streaming and streaming services aren’t designed for classical music, Till is on a mission that is much bigger than his product: to save classical music from extinction in the digital age.
This fascinating conversation shines a light on how to craft exciting and compelling brand messaging and design that works flawlessly to attract audiences of all ages.
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What Is The Difference Between Branding & Marketing?
A lively discussion on putting the horse before the cart – with Chris Do and Melinda Livsey.
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EP020- Clement Kwan, Co-Founder, Beboe
In this 20th episode of Hitting The Mark, Fabian talks with the first founder of a ‘new green economy’ brand to make it on this show, Clement Kwan of bespoke lifestyle cannabis brand Beboe.
Clement comes from the world of high-end fashion. He helped reposition the Diesel brand for America, moved to Milan to take back the license for D&G (Dolce & Gabbana), and later became the president of Net-a-Porter, the biggest online luxury retailer on a global basis.
This episode shows what can happen when you follow your heart and how a brand is being built by adding one authentic layer of story, emotion, and design on top of another.
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EP019 – Charles Antis, Founder & CEO, Antis Roofing & Waterproofing
Fabian sits down with Charles Antis, a founder who has been at it for 30 years. His is not a new brand, nor one that is shockingly innovative or disruptive at all as it relates to the services it provides, but Charles Antis, founder and CEO of Antis Roofing and Waterproofing, has built a brand on the power of good a long time before it became a mainstream business etiquette and to an extent most can only aspire to.
This episode dives into how being empathetic, being adaptive, having high emotional intelligence and being a critical thinker can create a strong culture, a better planet, and an admired brand – even in commodity-type service categories where true brand thinking is rarely even being considered.
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EP018 – Stephen Sokoler, Founder & CEO, Journey Meditation
Fabian talks with Stephen Sokoler, the founder and CEO of Journey Meditation. Stephen runs a company on a mission: to help all people live happier, healthier, less stressed lives. Founded in 2015, Journey is building the world’s largest, most supportive meditation community both online and off. TechCrunch coined it ‘the Peloton of meditation.’ Journey also operates corporate programs with organizations ranging from Facebook, Disney, and Nike, to charter schools, hospitals, and non-profits.
Take a breather and let your mind wander, away from the Donald Trump and Boris Johnson world on the outside, to start looking within, because here’s a thing you don’t see mixed very often: meditation and branding. And on this episode, we see the two blend together effortlessly and authentically since Stephen listened to his friend Simon Sinek’s advice and asked the question ‘why?’ at the onset of his new venture, and a great brand foundation derived from it.
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Ep017 – Mike Cessario, Co-Founder & CEO, Liquid Death
In this episode, Fabian talks with Mike Cessario who founded Liquid Death, the first irreverent bottled water brand that can compete with the cool factor of unhealthy brands from beer to energy drinks. Inspired by the death metal and punk rock culture, Liquid Death takes an extreme approach to branding and marketing, in stark contrast to aspirational health and wellness brands.
Launching into the water business with a brand named Liquid Death, while getting $2.3 million in funding from the likes of Michael Dubin, of Dollar Shave Club fame, and Twitter co-founder Biz Stone, is nothing but a genius brand move and the more you listen to Mike (who is an alumn of my alma mater, ArtCenter College Of Design), talk about his brand, the more you will adjust your own point of view on branding and marketing. So go ahead and go punk rock with us and ‘murder your thirst’ for an insanely inspiring episode.
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Ep016 – Michael Lastoria, Co-Founder, &pizza
Fabian sits down with creative extraordinaire Michael Lastoria, who, after selling his New-York-based agency to beauty powerhouse Shiseido in 2017, is now Co-Founder of the counter culture pizza brand ‘&pizza,’ which has 36 locations in the U.S. and is rapidly growing based on its inherent brand thinking and employee-first commitment.
When your employees and customers alike start tattooing your brand mark onto their bodies, you know that you’ve been growing a special kind of brand. Full of energy and wisdom, Michael is sharing the stories and recipes behind &pizza’s brand success with you on this whirlwind of inspiration we call Episode 16.
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Ep015 – Devon Townsend, Co-Founder, Cameo
Fabian talks with Devon Townsend who co-founded Cameo, a platform that lets you book personalized video shoutouts from your favorite celebrities. Devon is 28, received 15.8 million in funding, and runs a 60+ employee company that both Howard Stern and Ellen love, and Snoop Dogg fully embodies. As you may imagine, Devon knows a thing or two about creating a brand that people will love, and he is sharing all of it with you on this episode. Dive right in!
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Ep014 – Sam Mazzeo, Co-Founder, Wilkmazz
Fabian chats with Sam Mazzeo who runs a law office in San Diego together with his partner that they built into a brand that goes against the grain. His firm’s brand is built on boldness in an industry that is known for blandness. Wilkmazz’s client area is subtly titled ‘Lawyer’s Shit.’ Sam talks about the pros and cons of creating a bold brand and why one needs to keep re-branding over and over again in order to remain authentic.
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Ep013 – Chris Kerr, Chief Investment Officer, New Crop Capital
Fabian talks with Chris Kerr, Chief Investment Officer at New Crop Capital, as we go Beyond Meat (yes, that was a brand hint). This show was recorded on May 3rd, 2019, which happens to have been the day after Beyond Meat’s stunning and widely publicized IPO. This marked a first for a brand making meat-like products from plants. Chris has been involved with Beyond Meat from the very beginning and we learn what role positioning and branding played in this incredible success story that any brand, may that be food and beverage or not, can learn from.
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The Post Host
Fabian Geyrhalter is the Principal of FINIEN, creating clarity for brand transformations.
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