Blog Archives
An Austrian in conversation with an Australian in California
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Geeking out over brand strategies with Jack Monson
We discuss how to exclude the many to create a tribe of the few (and a franchise system that is based on this idea).
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Ep005 – Maxwell Cohen, Founder, Peel Away Labs
Fabian Geyrhalter speaks with Maxwell Cohen, who founded the innovative startup that developed Peelaways, the bedding industry’s first multilayered, disposable, waterproof fitted sheet designed for the home, industrial and healthcare markets.
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Ep004 – Chris Do, Founder, The Futur
Fabian Geyrhalter talks with Chris Do, the Emmy award-winning designer, director, strategist, lecturer, consultant, and serial entrepreneur who is out to disrupt the world of education through his latest venture, the online content and education platform, The Futur.
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Ep003 – Matt Jamie, Founder, Bourbon Barrel Foods
Fabian Geyrhalter speaks with Matt Jamie, a self-taught chef from Louisville, Kentucky. Matt is the founder, president, and CEO of Bourbon Barrel Foods, and the author of the EAT YOUR BOURBON cookbook. Bourbon Barrel Foods is the original microbrewer of soy sauce in America and a manufacturer of gourmet food products that represent the rich history and heritage of Kentucky’s Bourbon Country.
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Ep002 – Dr. Ginger Price, Founder, Dr. Ginger’s
On this episode of Hitting The Mark, Fabian Geyrhalter talks to Dr. Ginger Price.
Dr. Ginger Price was a leading Cosmetic Dentist for over 30 years. In 2014 she created a unique line of coconut oil oral care products that are all natural, delicious and fun to use. She saw not only a gap in the market as far as coconut oil toothpaste was concerned, but also noticed that there were no brands with a female founder in the industry.
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Ep001 – Raaja Nemani, Co-Founder, Rogue Brands
Fabian Geyrhalter talks to Raaja Nemani on this inaugural episode of Hitting The Mark.
Raaja is the Co-Founder of Rogue Trading Company (the parent company to Rogue Advising, MarketerHire, and Rogue Brands).
Previously, he was the Co-Founder and CEO of Bucketfeet (a D2C, artist-designed footwear brand). Bucketfeet was acquired in 2017 by Threadless.
We dive into his factory-direct platform and how brand strategy has affected his recent company launches as well as his time launching and scaling the successful footwear marketplace Bucketfeet.
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Snap Snafu: ‘The Kardashian effect’ on company’s share price
On TV network CGTN, I discuss how I believe that Snapchat has a serious branding problem by losing its ‘why.’
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Talking to Tom Wickstead’s UK Podcast Stories in Business
We talk about why I am passionate about what I do and why I closed my agency overnight a few years back amongst many other topics.
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Story – When the background story is bigger than the product
Focusing on trait #1 (story) of Geyrhalter’s acclaimed book “Bigger Than This – How to turn any venture into an admired brand.
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The Post Host
Fabian Geyrhalter is the Principal of FINIEN, creating clarity for brand transformations.
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Key branding lessons to save time and money while winning hearts and minds.
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How to turn any venture into an admired brand
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How to Launch a Brand