Blog Archives
Geeking out over brand strategies with Jack Monson
We discuss how to exclude the many to create a tribe of the few (and a franchise system that is based on this idea).
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Ep005 – Maxwell Cohen, Founder, Peel Away Labs
Fabian Geyrhalter speaks with Maxwell Cohen, who founded the innovative startup that developed Peelaways, the bedding industry’s first multilayered, disposable, waterproof fitted sheet designed for the home, industrial and healthcare markets.
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Ep004 – Chris Do, Founder, The Futur
Fabian Geyrhalter talks with Chris Do, the Emmy award-winning designer, director, strategist, lecturer, consultant, and serial entrepreneur who is out to disrupt the world of education through his latest venture, the online content and education platform, The Futur.
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Ep003 – Matt Jamie, Founder, Bourbon Barrel Foods
Fabian Geyrhalter speaks with Matt Jamie, a self-taught chef from Louisville, Kentucky. Matt is the founder, president, and CEO of Bourbon Barrel Foods, and the author of the EAT YOUR BOURBON cookbook. Bourbon Barrel Foods is the original microbrewer of soy sauce in America and a manufacturer of gourmet food products that represent the rich history and heritage of Kentucky’s Bourbon Country.
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Ep001 – Raaja Nemani, Co-Founder, Rogue Brands
Fabian Geyrhalter talks to Raaja Nemani on this inaugural episode of Hitting The Mark.
Raaja is the Co-Founder of Rogue Trading Company (the parent company to Rogue Advising, MarketerHire, and Rogue Brands).
Previously, he was the Co-Founder and CEO of Bucketfeet (a D2C, artist-designed footwear brand). Bucketfeet was acquired in 2017 by Threadless.
We dive into his factory-direct platform and how brand strategy has affected his recent company launches as well as his time launching and scaling the successful footwear marketplace Bucketfeet.
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Story – When the background story is bigger than the product
Focusing on trait #1 (story) of Geyrhalter’s acclaimed book “Bigger Than This – How to turn any venture into an admired brand.
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Delight – When the small delight is bigger than the product
Focusing on trait #5 (delight) of Geyrhalter’s acclaimed book “Bigger Than This.”
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Transparency – When trust is bigger than the product
Focusing on trait #6 (transparency) of Geyrhalter’s acclaimed book “Bigger Than This.”
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On the Belgian Podcast Let’s Talk Branding with Stef Hamerlinck
We discuss brand strategy for startups, my consultancy’s unique process of crafting brands and when not to invest in branding.
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How To Turn Any Business Into A Brand
On The Futur channel, Fabian discusses how to go beyond the way something looks, so you can craft a brand your customers will love
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The Post Host
Fabian Geyrhalter is the Principal of FINIEN, creating clarity for brand transformations.
JUST RELEASED
Key branding lessons to save time and money while winning hearts and minds.
CRITICALLY ACCLAIMED
How to turn any venture into an admired brand
THE #1 BESTSELLER
How to Launch a Brand