Brand post logo

Story – When the background story is bigger than the product

Focusing on trait #1 (story) of Geyrhalter’s acclaimed book “Bigger Than This – How to turn any venture into an admired brand.

CATEGORIES:

0 COMMENTS

The Post Host

Fabian Geyrhalter is the Principal of FINIEN, creating clarity for brand transformations.



< Highlight any text to Tweet

Enter your email address to receive future FINIEN insights and updates.
We will use the information you provide on this form to send you insights and, at times, marketing emails about our services. You can unsubscribe at any time through a link in the footer of any email from us. For more information, please read our Privacy Policy located at the bottom of this page.

Browse Our
Free White Papers

5 Ingredients of a Strong Brand Foundation

Simply enter your email address to download.

We will use the information you provide on this form to send you insights and, at times, marketing emails about our services. You can unsubscribe at any time through a link in the footer of any email from us. For more information, please read our Privacy Policy located at the bottom of this page.

Brand Architecture Strategies for Sustainable Brand Development

Simply enter your email address to download.

We will use the information you provide on this form to send you insights and, at times, marketing emails about our services. You can unsubscribe at any time through a link in the footer of any email from us. For more information, please read our Privacy Policy located at the bottom of this page.

How to Name your New Brand Successfully

Simply enter your email address to download.

We will use the information you provide on this form to send you insights and, at times, marketing emails about our services. You can unsubscribe at any time through a link in the footer of any email from us. For more information, please read our Privacy Policy located at the bottom of this page.

How to Match Your New Brand Name with an Appropriate Domain Name

Simply enter your email address to download.

We will use the information you provide on this form to send you insights and, at times, marketing emails about our services. You can unsubscribe at any time through a link in the footer of any email from us. For more information, please read our Privacy Policy located at the bottom of this page.

How to Gain Swift Stakeholder Buy-in During the Early Stages of your Brand Creation

Simply enter your email address to download.

We will use the information you provide on this form to send you insights and, at times, marketing emails about our services. You can unsubscribe at any time through a link in the footer of any email from us. For more information, please read our Privacy Policy located at the bottom of this page.

Creating Brands with a Purpose – When Social Impact turns into Profit

Simply enter your email address to download.

We will use the information you provide on this form to send you insights and, at times, marketing emails about our services. You can unsubscribe at any time through a link in the footer of any email from us. For more information, please read our Privacy Policy located at the bottom of this page.

Schedule a consultation call

JUST RELEASED

Key branding lessons to save time and money while winning hearts and minds.

CRITICALLY ACCLAIMED

How to turn any venture into an admired brand

THE #1 BESTSELLER

How to Launch a Brand

FINIEN