Hitting The Mark

Fabian
Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success.

FEATURING

EP116 – Spring & Mulberry: Kathryn Shah, Co-Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Before starting chocolate brand Spring & Mulberry, Kathryn Shah was a brand strategy consultant who served as the Vice President of Global Marketing at Pantone and the Brand Manager for...

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EP115 – Floura: Jeni Britton, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Many of you know Jeni Britton from episode 28, where we did a deep dive into Jeni's Ice Creams, which she started at age 22 and now sells in 80...

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EP114 – Hello Genius: Till Janczukowicz, Founder

Strategic Clarity + Verbal Clarity

This is the first time I get to say ‘welcome back’ on Hitting The Mark as I had Till Janczukowicz, the founder of Berlin-based IDAGIO, which is often described as...

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EP113 – BEZI: Ilay Karateke, Co-Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Ilay Karateke is on a mission to bring Labneh to kitchens around the United States, or maybe this is more of a sprint than a mission because her brand, BEZI,...

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EP112 – Rhone: Ben Checketts, Creative Director & Co-Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Together with his brother, Ben Checketts co-founded Rhone, an athleisure wear brand inspired by the quality of Lululemon and the urge to craft a stand-out label for men.   The...

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EP111 – Uncle Matt’s Organic: Matt McLean, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Matt McLean ventured into the organic juice business 25 years ago with one goal: to fuel families with uncompromised nutrition. Today, Uncle Matt’s Organic produces the #1 bestselling organic orange...

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EP110 – Frich: Aleksandra Medina & Katrin Kaurov, Co-Founders

Strategic Clarity + Verbal Clarity + Visual Clarity

Aleksandra Medina and Katrin Kaurov co-founded Frich (which stands for 'F***ing rich'), a financial literacy app for Gen Z that breaks the money taboo and makes it a social topic....

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EP109 – Ozlo: Rockwell Shah, CEO & N.B. Patil, Co-Founder + CTO

Strategic Clarity + Verbal Clarity + Visual Clarity

Episode 109 brings us Rockwell Shah, the CEO, and N.B. Patil, the Co-Founder & CTO of Ozlo, an innovation startup in the sleep technology space.   All three of Ozlo’s...

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EP108 – Joan Nguyen: Co-Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Joan Nguyen is the Co-Founder and CEO of bumo, a brand that provides outstanding on-demand childcare for families and employers.   Bumo considers itself in the business of 'parent care'...

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EP107 – Bennett Maxwell: Dirty Dough, Founder & Chairman

Strategic Clarity + Verbal Clarity + Visual Clarity

Bennett Maxwell is the Founder and Chairman of Dirty Dough, one of the fastest-growing restaurant concepts in the US with 70 locations and another couple hundred in development.   In...

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