Tag Archives: Chips Ahoy
Chips Ahoy VS. Wholly Guacamole
Two punny names featuring a product mixed with a popular saying.
“Ship ahoy” (old nautical shout-out) plus “chips” (as in chocolate chips, no relation with guacamole, salsa and such) equals “Chips Ahoy.” We just realized this is a pun ourselves – one of those things you see around all the time and suddenly you become aware of the concept behind the name.
The term “Holy Guacamole!” is a slang term which basically means “OMG,” but you knew that. This brand of guacamole prides itself on not using preservatives and keeping the product 100% natural. There’s also a taco place here in sunny Santa Monica called ‘Holy Guacamole’ – but Wholly Guacamole is taking it up a notch on the pun barometer.
Our first Punny Brand Name Showdown is a tough one to judge as both are quite clever and memorable, but OMG!, Wholly Guacamole takes home the whole enchilada based on the double layer of pun mixed with a product attribute. Chips Ahoy makes us aware of chips coming our way, which is a great thing, no question. But, Wholly Guacamole tells us that it’s, well ‘Holy guacamole!’ (not too specific, it may be great, it may be spicy…it may be all those things) as well as a natural product.
CATEGORIES: Your Brand Launch: Naming
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Fabian Geyrhalter is the Principal of FINIEN, creating clarity for brand transformations.
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