California Community Foundation Identity

The California Community Foundation, a 100-year-old organization, holds nearly $1.5 billion in assets making it one of the largest community foundations in the nation. We were hired to undertake a large-scale re-branding effort to re-envision the brand identity and align it for the next decade to come. Signifying growth, stability, and origin (California) was the center-piece of the brand identity design and its iconic mark. Growth was shown through the green pillar that angles upwards, while sunbeams - or a wave - creatively nod at the origin of the foundation. 5 lines signified the 5 core values. Nearly a decade later, CCF still uses the icon we crafted as a visual translation of their wonderful and inspired organization.