innopri Naming

This San Diego-based HR consultancy startup approached us when the founder realized that working with major tech clients demanded a name with energy. The name Innopri was derived from a mash-up of the terms “innovative” and “imprint”. The term “imprint” connected with the client to leave a positive impression (or “imprint”) on the client organizations, while innovation alludes to the consultancy's unique process as well as the innovative nature of their clientele. A lasting imprint was crafted.