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$5 Dollar Traffic School Brand Strategy

The founders of this California online traffic school approached FINIEN to strengthen their brand focus in preparation of a re-branding, which was also handled by us. $5 Dollar Traffic School provides a great online traffic school experience at only $5, as the name suggests. During our one-day Resonaid™ Brand Foundation workshop, we honed in on value, quality and experience, both from the student point of view as well as the brand legacy Five Dollar earned over 20+ years. Competitor brands using the $5 component created consumer confusion, so we decided to include 'The Original' in the name as well as to add 'Since 1998' as part of the visual brand.

Center for Expanded Families Brand Strategy

During the Resonaid Strategy Intensive we derived the friendly brand personality and strong core values while crafting a powerful story for CEF, a hub for key influencers in the lives of children affected by a change in parenting roles, that provides awareness, education, guidance and support to develop emotionally stable children. It does take a movement to craft the world's next generation.

Benevido Brand Strategy

Entering a crowded space of instant coffee - with the added benefit of natural plant-based ingredients - Benevido sought us out for assistance in the creation of a strong positioning and brand presence on the shelves. Throughout our one-day workshop we focused on the behavior of consuming instantaneous coffee, a quick fix in people's busy lives. A habit that is fueled by short-term benefits is now being furthered to additional long-term health benefits. This became the foundational story that fueled our long-term vision for brand name and identity.

Adorista Brand Strategy

Adorista is a gift box service celebrating Korean fast-fashion accessories. The brand strategy workshop moved the idea from a gift box opportunity into the creation of a tangible feeling of belonging for 12- to 22-year old US-based girls. Adorista allows them to feel like fashionable K-Pop stars without having to spend a lot of money and time, or to openly share their love to K-Pop, which is a niche phenomenon. [As a pre-launch startup we are restricted in the strategy information we are able to currently share]

Relay Collective Brand Strategy

Relay Collective contacted us to assist with the launch of a national company for women’s beauty products consisting of hair extensions and a haircare line targeted to females ages 18-45. FINIEN was tasked with the challenge of creating a branding approach that would be expandable for future product lines, encourage consultant sign-ups, move product, and set itself apart from the competitors. Starting with the overarching strategy and crafting of the brand architecture, the full scope of the project included naming of the main brand, sub-brand, and product lines; identity design across all brands as well as the digital strategy and art direction for online; packaging design; and overarching Brand Atmosphere.

Martian Brand Strategy

Martian approached us with an inspired winery name, derived from the owners' sons (Martin and Ian), and backed by an exceptional vineyard location and talented winemaker. What was missing was the brand strategy, identity and design. We set out to create the brand as it launched into the saturated California wine market in midst of an economic downturn. Offsetting the obvious (characters of Martians) with brand surprises and drafting stories of authenticity and quality as part of the brand launch were key findings of our strategy phase. We advised to use a rather generic Martian as a surprise that needed to be sought out by the ones interacting with the brand. The character hunt became part of the brand story in true alien-fashion: When visitors roamed around the tasting room property they were greeted by them in random areas of the vast property, the Martian was etched into the bottom of the tasting glass, visible only upon final sip. The tribe loved the Martian hunt, while the hidden character ensured to not dilute this brand of fine wine.

Elevise Brand Strategy

Elevise is a pre-launch startup in the business insurance space. Through our proprietary brand strategy workshop, we identified the friendly characteristics of a disruptive brand. We discovered the key differentiator being approachability and hands-on, as well as 24/7 advice provided to the brand's multiple audiences. The name and brand identity was to speak to these core findings while enhancing the positioning. [As a pre-launch startup we are restricted in the strategy information we are able to currently share]

Wurrly Brand Strategy

Los Angeles based startup Wurrly is a free mobile app that transforms your smartphone into an on-the-go music studio with a fully customizable recording artist experience. We worked with Wurrly through our one-day brand strategy workshop to derive the brand's personality, values, and better define the story. As sometimes is the case in these magical days, we also derived the tagline that day: RAISE YOUR VOICE; a line that speaks to the empowering opportunity for artistry and social sharing that Wurrly promotes.
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