Park Tahoe Inn Identity

Tasked to create a brand identity for a remodeled hotel in beautiful Lake Tahoe, we knew we had to find a way to showcase the majestic area in the most simplistic and modern manner, while standing out from the sea of hospitality logos in vicinity. Within the simple typographic identity, we focused on the elements of the lake as well as the mountains: the key attractions that draw visitors to this majestic area on the Nevada-California border year-round. The brand image was carried through all brand atmosphere touchpoints and continues to inspire guests to indulge in the surroundings of its beautiful location.